I first purchased ProShow Gold in April of 2006, and just last week, ProShow Producer. It all started as a thought to make slideshows for mostly personal reasons, with a thought that I might make a few as a small business.
I'm still trying the small business route, though, getting the word out seems to be the most difficult aspect of my process. I feel I could do much better if I could reach more people with my service.
That being said, those of you who are "selling your service" of making slideshows, without my being too personal and into your business, what do you use as a pricing model? My wife, and many of my friends all tell me that I charge way to little, but, my response has always been that it is very difficult to properly price "creativity". In my mind, at least, there has to be some sort of equal pricing model for every customer. I was advised by one individual that I should charge "by the hour" for scanning, and inserting into the show, and preparing the Styles and transitions and music, and burning and printing DVD's, and all the content that goes into show creation. I'm not one that lets ProShow build the show automatically, I have been doing things myself.....
I don't really feel a "by the hour" is a fair model because of a number of factors. I may be able to work faster on one show than another, or I may encounter equipment problems, or any number of things that may delay things, that would draw things out, or whatever that would make that model unfair, at least in my eyes.
Anyhow, some direction from some possibly those more experienced than I would be greatly experienced in this case. So far, my pricing model has been $1 per photo if I have to scan, and $0.85 for digital images, and $1 for each title slide after the first. So far, I have always requested my customers to provide their own music. I have an extensive library, but, I am not sure of the limitations of law on that aspect, so, I just require they provide their own.
Thanks, in advance.
Related to this is that, If I were going to create shows as a business, I'd put together a number of templates--not standalone slide styles--so I could reduce the amount of time spent. The reason for templates is that they're faster to work with while nevertheless containing slide styles to eliminate constantly searching for the right one. This would be particularly important for memorial shows because the lead time can be truly short.
Just thought I would add this since it came out after this conversation was posted. I think the OP posed a very good question. I am curious what pricing model glen4cindy decided to use.
Not doing slideshows for hire, I've never really looked into it, but the phone book's yellow pages tell me I could find out without much difficulty what's being charged for similar services.
The stated $35-to-$75 hourly charge may seem wishy-washy, but their remarks about price depending on your location explain it.
Well said. Figuring out what to charge for anything has always the toughest part for me.
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